In an era dominated by digital interactions, local SEO still remains a crucial marketing strategy for every business who plans to target clients within their geographic region. It does not matter whether you are operating a family-owned cafe, a neighborhood store, or a local service – ranking high organically in local search so that your target niche discovers you on the internet, is the foundation of the authenticity game

In today’s digital-first world, businesses recognize the importance of social media in building brand awareness, driving customer engagement, and ultimately contributing to revenue. However, many companies continue to rely on using easy to measure metrics such as likes, shares, and number of followers. While these numbers may look impressive, they don’t always translate to tangible business outcomes. They are appealing because you can track them easily, and you feel something is moving forward. However they fail in several aspects. Such indicators are often ahistorical, have no digital reference to actual sales, and may be purposely distorted by bots or numerous but non-engaged followers. Therefore, organisations have to reconsider the concept of effectiveness within the context of social media.